Why White Label Games are a powerful marketing tool
Let’s face it, standing out in today’s digital landscape isn’t easy. Attention spans are shorter than ever, and brands are constantly looking for new, engaging ways to connect with their audience. That’s where white label games come in—a fast, fun, and highly interactive way to get people engaging with your brand.
Why Use a White Label Game?
Branded mini-games aren’t just a gimmick—they’re a powerful marketing tool used by our clients including the American Bankers Association (pictured).
- Engagement through play – Games are naturally immersive. They encourage interaction in a way that traditional ads just can’t.
- Competitions & leaderboards – Add a competitive element, and you’ve got people coming back again and again.
- Brand reinforcement – With custom visuals, sound, and themes, your game stays on-brand while being genuinely fun to play.
- No ongoing costs – Unlike subscription-based platforms, our white label games are a one-off purchase with a perpetual license.
How It Works
We’ve made the process as simple as possible:
- Pick your format – Browse our collection of classic game templates and choose one that fits your brand. You can even play the games to get a feel for them.
- Customise your style – Once you've chosen a game, we’ll work with you to create a custom look and feel—colours, graphics, animations, even custom SFX and music if needed.
- Launch & play – Once it’s ready, your game is delivered as a simple browser-based experience that works seamlessly across desktop and mobile. You can host it anywhere—your website, a microsite, or even use it in digital campaigns.
- Add a competitive edge – Want to get people hooked? We offer leaderboards so you can turn your game into a challenge, competition, or promotional event.
Game Templates
We’ve put together a collection of ready-to-go templates, covering some of the most iconic game styles including...
Break – Smash bricks in this Atari Breakout-inspired game Maze – Pac-Man-style pill-chomping, enemy-avoiding fun Fly – A Flappy Bird-inspired challenge Drive – A Spy Hunter-style top-down racing game Match – Match-3 puzzle fun (think Candy Crush) Run – Side-scrolling endless runner action
Ready to Level Up Your Marketing?
White label games are a cost-effective, engaging, and customisable way to add interactive content to your marketing mix.
Click here to find out more about our White Label Games service