Can We Do Better Than a Plastic Toy?
Working with The Zoo Republic, we helped develop the Happy Readers app - a simple way to offer digital books in place of a traditional Happy Meal toy.
Using our Me Books platform, we produced a library of 50+ interactive titles for children to browse and read on phones or tablets.
With so many families passing through their restaurants every day, McDonald’s wanted to offer something with a bit more value. Happy Readers gave kids real stories to choose from - fun, free, and easy to access.